As children spend more and more time with mobile screens both phones and tablets, they are becoming increasingly sophisticated at navigating these interfaces. At the same time, the influence of offline media on their desires and discovery behavior remains pervasive, even if total time spent with these media is declining. Huge also observed childrens’ online behavior. We discovered that this cohort is far savvier online than most marketers give them credit for.
The conclusion for many educators should be twofold:
The equity gap will continue to rear its ugly head as impoverished youth will continue to have less access to mobile technology outside the classroom.
Instructional developers will continue to find ways to move content from the PC screen to mobile devices.
Thanks to Huge